Auto Campaigns Are Just the Start—Here’s How to Truly Win on Amazon—100%, So, you’ve launched your product on Amazon, and now you’re ready to start running Sponsored Product Ads. You’ve probably heard that Auto campaigns are an easy way to get started—Amazon does all the work, picking keywords and placing bids for you. Sounds great, right? Well, yes… but also, no.
If you’re only running Auto campaigns, you’re leaving money on the table. Big time. Let’s talk about why setting up Manual campaigns alongside Auto campaigns is the smartest move you can make.
Auto Campaigns Are Just the Start—Here’s How to Truly Win on Amazon—100%
1. You Get More Control Over Your Ads 🎯
Amazon’s Auto Campaigns rely on Amazon’s algorithm to select targeting, which can include broad product categories or shopper search behavior. This automated approach, while convenient, often results in your ads being shown to a wide and sometimes irrelevant audience. Consequently, you may incur wasted ad spend, paying for clicks from shoppers who aren’t genuinely interested in your specific product offering.
With Manual campaigns, you’re in the driver’s seat. You choose your keywords, match types (exact, phrase, or broad), and adjust bids accordingly. This ensures that your ads show up for the most relevant searches, increasing your chances of converting clicks into sales.
2. You Optimize Your Budget 💰
Auto campaigns are great for keyword discovery, but they’re not always budget-friendly. Amazon might bid aggressively on high-competition terms or waste money on low-performing targets.
When you set up a Manual campaign, you control where your budget goes. You can increase bids on high-performing keywords and reduce or pause spending on low-converting ones. This means you get more bang for your buck while keeping your ACoS (Advertising Cost of Sale) in check.
3. You Improve Your Conversion Rates 🔥
Think about it—if you could target customers who are actively searching for exactly what you’re selling, wouldn’t you want to? That’s what Manual campaigns allow you to do.
By using Exact, Phrase, and Broad keywords, your ad appears when shoppers type in highly relevant search terms. This boosts your click-through rate (CTR) and conversion rate since you’re reaching the right audience at the right time.
4. You Lower Your Cost Per Click (CPC) 🚀
Auto campaigns don’t always bid strategically. Amazon might overbid on certain terms, which means you could be paying more per click than necessary.
With Manual campaigns, you control the bidding. If a keyword is performing well, you can adjust your bid to maintain profitability. If another keyword is too expensive with low returns, you can lower the bid or pause it.
This means better return on ad spend (ROAS) and lower advertising costs in the long run.
5. You Get Better Data & Insights 📊
Auto campaigns can help you discover new keywords, but Manual campaigns help you refine them. Once you start gathering data, you can analyze what’s working and what’s not.
- Which keywords bring in the most sales?
- Which ones waste the most money?
- What’s your best-performing ad placement?
With this data, you can continuously tweak and improve your campaigns for long-term success.
The Winning Formula: Use Both Auto & Manual Campaigns 🏆
The best approach? Don’t choose one—use both. Here’s how:
- Start with an Auto Campaign to gather keyword data.
- Identify high-performing keywords and move them into a Manual campaign.
- Use Exact, Phrase, and Broad Match in Manual campaigns to refine targeting.
- Set negative keywords in Auto campaigns to eliminate wasted ad spend.
- Continuously optimize bids and budgets based on performance.
By running both Auto and Manual campaigns together, you get the best of both worlds—Amazon helps you discover keywords, and you refine them for maximum profitability. 💡
Final Thoughts: Let PPC Center Help You Optimize Your Amazon Ads
Auto campaigns are great, but they shouldn’t be your only strategy. If you want better results, lower costs, and higher profits, Manual campaigns are the way to go.
At PPC Center, we specialize in helping Amazon sellers like you with setting up, researching, and continuously optimizing Manual campaigns. Our expert team ensures that your advertising dollars are spent wisely, maximizing your sales while keeping costs low.
Don’t leave your ad strategy to chance—let us do the heavy lifting for you! Reach out to us today and take your Amazon advertising to the next level! 🚀