Amazon Q4 is not one shopping event.It is a progression of shoppers, promotions, competition, and changing buying intent that begin...

Amazon PPC is becoming more advanced every year.Automation can now help identify opportunities, adjust bids, manage budgets, analyz...

Amazon Sponsored Brands Shouldn't Be Judged Like Sponsored Products, A common way to evaluate Amazon advertising is to look at the numb...

Amazon Sponsored Brands, Getting a shopper to click your Sponsored Brands ad is only the beginning.The next question may be even mo...

Amazon PPC Data, Most Amazon sellers use PPC data to answer one question:“How is my advertising performing?”They look at clicks...

Amazon PPC data can look simple. A keyword gets impressions, clicks, spend, and sales. You review the numbers, adjust the bid, and move...

Amazon PPC is built around competition. Sellers bid against other advertisers for opportunities to place their products in front of sho...

Amazon Products, When a product isn't generating organic sales on Amazon, one of the first questions sellers often ask is whether they ...

Amazon PPC, When managing Amazon PPC it can be tempting to advertise every product in your catalog. More products advertised should mea...

Amazon Keywords, Keywords are at the heart of Amazon PPC advertising, but not every keyword deserves your budget forever.Some keywo...